About Hearthstone
A warmer place for the story behind the café.
Growth-tier sites are still simple, but they are no longer cramped into one page. This page gives the brand story, team tone, and reviews room to breathe.
Our Story
A spot worth the walk.
Hearthstone started the way most good cafés do — with a love of great coffee and a belief that the neighbourhood deserved better than what was on offer. We opened our doors on Smith Street in 2019 with a simple plan: serve outstanding coffee, cook honest food, and create a space people actually want to stay in.
Our beans are sourced from a single-origin roaster just down the road in Collingwood. The menu changes with the seasons because we believe the best food follows what's fresh — not what's cheapest. And we keep our kitchen open until 2:30pm because brunch in Fitzroy shouldn't feel rushed.
We're not trying to be everything to everyone. Just a good café for the people who live, work, and wander through Fitzroy. If you haven't been yet, come say hello. The baristas will probably remember your order by the third visit.
What the neighbourhood says
“Hearthstone has become my non-negotiable morning stop. Best pour over in Fitzroy, hands down.”
“Finally a café that gets the eggs benedict right. The hollandaise is incredible.”
“Cosy, never too loud, and the staff actually remember your order. This is what Fitzroy is about.”
“Went on a Saturday and still got a table quickly. Hotcakes were worth every cent.”